of consumer brand evaluation, I show that positive consumer attitude toward a firm's products alleviates financial … frictions and provides additional net debt capacity, as measured by higher leverage and lower cash holdings. Brand perception … cash flow volatility as well as higher credit ratings for potentially volatile firms. The impact of brand is stronger among …

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …

In today’s higher education landscape, college and university leaders may wellconsider principles of brand management … product brands exist, there aresufficient similarities to warrant a foray into issues of brand management. Higher …–its long-term image and bundle of core meaning. In this paper we discuss issues related to brand management and strategies for …