Bate, Roger; Jin, Ginger Zhe; Mathur, Aparna - In: Journal of Health Economics 30 (2011) 6, pp. 1150-1163
but the signaling effect of price is far from complete, especially for non-innovator brands. The look of the pharmacy, as … are likely to suspect low quality from market price, non-innovator brand and the look of the pharmacy, but none of these …