During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environment friendly or 'green' products has been significant. This paper provides information on a study which assessed...

During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environment friendly or 'green' products has been significant. This paper provides information on a study which assessed...

Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally...

Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned...

A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their...

Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all...

Relevant Component Analysis has been introduced recently as a way to incorporate a priori information, such as class or preference information, that may exist for a given data set. The method uses this information to define a new Mahalanobis distance metric on the data space. The purpose of the...

Complex models have been traditionally and increasingly used by both marketing academics and practitioners to represent and understand consumer behaviour. Thus, we firstly pose that models of consumer behaviour firms use to make in which firms are based to take their decisions must be close to...

This paper presents a structural equation model of happiness, as influenced by inter alia perceived risk due to (i) intensity of exposure to polluted air, and (ii) hazard of pollutants. In addition, objective risk measured as proximity to the pollution source, is considered. The main finding is...

The consumers, today, are becoming increasingly conscious of environmental issues. This has a positive impact on their attitude towards the eco-friendly companies and products. However, the level of environmental consciousness in emerging economies like India is unknown. This study gives an...