The fresh produce sector is subject to season-specific market conditions so understanding differential impacts of various factors across marketing periods is important. We analyze the market structure, key factors influencing shipments, and seasonal price relationships in regional apple markets...

The fresh produce sector is subject to season-specific market conditions so understanding differential impacts of various factors across marketing periods is important. We analyze the market structure, key factors influencing shipments, and seasonal price relationships in regional apple markets...

Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by...

Social networking services are becoming an increasingly popular medium for marketing and advertising. The growth in usage of these sites, together with an increasingly active local food system in Northern Colorado, motivated this study examines the effectiveness of social marketing for...

We conduct a meta-analysis of studies estimating price premiums for agricultural products differentiated by Geographical Indication (GI). Models accounting for differences across product characteristics (food categories) and institutions (PDO, PGI, trademarks) explain a large portion of the...

Colorado Homestead Ranches is one of a number of emerging value-added agricultural enterprises exploring the use of direct marketing to improve profitability and manage the risk inherent in commodity markets. This case study presents the market analysis and marketing channel information they...