Narrow search
Showing 1 - 10 of 1,759
Cover Image
The Anti-Doping Rules
eSocialSciences; National Anti-Doping Agency NADA - 2009
Anti-Doping Rules, like Competition rules, are rules governing the conditions under which sport is played. Participants … accept these rules as a condition of participation in sport. These Anti-Doping Rules are not intended to be subject to, or …
Persistent link: https://www.econbiz.de/10005025323
Cover Image
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen - In: Sport Management Review 17 (2014) 2, pp. 97-106
-field characteristics, attractive external appearance, and off-field marketable attributes. This study contributes to the sport branding … for building and managing the brand image of individual athletes. …
Persistent link: https://www.econbiz.de/10010777000
Cover Image
Brand Management Model in Sport Industry of Iran: Professional Football League Case
Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - In: International Journal of Research in Business and … 2 (2013) 3, pp. 68-74
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...
Persistent link: https://www.econbiz.de/10011152565
Cover Image
Monitoring and protecting company and brand reputation on social networks: when sites are not enough
Becker, Kip; Nobre, Helena; Kanabar, Vijay - In: Global Business and Economics Review 15 (2013) 2/3, pp. 293-308
Companies are increasingly recognising that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a matter of days, reached out to millions about poor service or flawed products. Managing social...
Persistent link: https://www.econbiz.de/10010669010
Cover Image
An Analysis of the Social Media Presence of the Brands
PLATON, OTILIA-ELENA - In: Global Economic Observer 2 (2014) 1, pp. 192-201
Brands need to be close to consumers. The pursuing of this objective convinced an increasing number of companies to start using social media tools, such as social networks or blogs, in order to communicate with a great number of consumers. Hence, social media is rapidly turning into an important...
Persistent link: https://www.econbiz.de/10010781465
Cover Image
Marketing Aspects of Using Social Media by Fashion Brands in Poland
Mróz-Gorgon, Barbara - ToKnowPress
The fashion industry has always been an important part of social life in Poland, even in the times of the communist regime. Last year, the fashion industry recorded the highest increase in sales. The potential of this great market along with its tremendous competition are thus significantly...
Persistent link: https://www.econbiz.de/10011171711
Cover Image
Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
Cover Image
What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities
de Burgh-Woodman, Helene; Brace-Govan, Jan - Volkswirtschaftliche Fakultät, … - 2006
This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...
Persistent link: https://www.econbiz.de/10008681019
Cover Image
STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON THE COUNTRY-OF-ORIGIN
STOENESCU, Roxana-Denisa G. - In: SEA - Practical Application of Science (2014) 5, pp. 623-630
This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...
Persistent link: https://www.econbiz.de/10011079569
Cover Image
Why do professional athletes have different time preferences than non-athletes?
Krumer, Alex; Shavit, Tal; Rosenboim, Mosi - In: Judgment and Decision Making 6 (2011) 6, pp. 542-551
The objective of this paper is to measure and compare the subjective time discounting of professional athletes and non-athletes …. By using a questionnaire, we found higher subjective discounting for professional athletes than for non-athletes. We also … found that the professional athletes' win-orientation positively affected their present preferences. On the other hand …
Persistent link: https://www.econbiz.de/10009283776