Chen, Yen-Chun; Shen, Yung-Cheng; Liao, Shuling - In: The Service Industries Journal 29 (2007) 3, pp. 267-280
Over the recent decade, practitioners have engaged in creating and maintaining long-term connections with customers and regard customer loyalty as their ultimate goal in developing business strategies because of the increasing market competition. In order to explore the effectiveness of...