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This paper analyses whether freedom of decision as a crucial precondition of normative deci-sion theory is questioned … plain determination on the one extreme and complete autonomy on the other. It supports the proposition in decision theory … Entscheidungstheorie durch Ethik und Neurobiologie in Frage gestellt wird. Nach dem in ihm entwickelten Verständnis von Unternehmensethik …
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Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …
Persistent link: https://www.econbiz.de/10005438560
empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a …
Persistent link: https://www.econbiz.de/10011242092
Agricultural producers have used futures markets to manage price risk, confident that 1) cash and futures prices move together over time, 2) cash and futures prices converge as the contract approaches expiration, and 3) funds held in margin accounts as a performance bond were secure in...
Persistent link: https://www.econbiz.de/10010880626
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …
Persistent link: https://www.econbiz.de/10010909571
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4 …
Persistent link: https://www.econbiz.de/10010915023