Ergebnisse zeigen, dass die betriebliche Entscheidung für eine naturschutzfachliche Optimierung abhängig ist von der …

widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a …

The heads of marketing can use the tangible representations except for some or for all these roles, depending on the …

probabilities assumed in Knightian decision theory. I argue that some standard uses of classical inference are Knightian in spirit … classical statisticians act unconsciously as Knightian decision makers. If one accepts this argument, then it is of interest to …

theory of options in financial markets, which permits a much richer dynamic framework than was possible with the traditional … theory of investment. The authors present the new theory in a clear and systematic way, and consolidate, synthesize, and … extend the various strands of research that have come out of the theory. Their book shows the importance of the theory for …

Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a …

und ökonomischer Aspekte. Das Planspiel ermöglicht als interdisziplinäre Lehr- und Forschungsmethode die Erfassung der … Planspiel als Forschungsmethode geeignet, Annahmen und Zusammenhänge im Bereich der Existenzgründung und Unternehmensnachfolge …