Chlosta, Simone; Johann, Tobias; Klandt, Heinz - In: The Journal of Entrepreneurship 16 (2007) 1, pp. 95-105
This study focuses on the priming effect on performance in a simulation game. It took place during the regular course programme at the European Business School (Germany). Two groups of students were chosen randomly to play a business game (Szyperski & Klandt, 1988) that simulated the start-up...