legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling … supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing … bidimensional model of generic legitimacy-seeking strategies contribute to limited literature on organizational legitimacy in …

expectations, legitimacy, credibility, and trust, and free, prior and informed consent. Perhaps most fundamentally, the concept of … social licence suggests that stakeholders may threaten a company’s legitimacy and ability to operate through boycotts …, picketing, or legal challenges. Yet this interpretation of legitimacy does not mean that stakeholders have the same capacity as …

legitimacy. Adopting a case study methodology, this research examines the characteristics of CSR strategies and CSR communication …, and CSR communication in oil companies’ attempt to gain legitimacy in an environment of controversy. The article ends with …

responsibility (CSR) to build legitimacy, particularly those operating in the smaller Asian emerging market context, where current … strategies by MNE subsidiaries with specific interest on their proactive adoption of strategic CSR to obtain legitimacy in a … adoption of global through to more local CSR strategies by MNE subsidiaries to build legitimacy in an emerging market context …