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The Changing Financial Structure of Farmer Cooperatives
Griffin, Nelda; Wissman, Roger; Monroe, William J.; … - Economic Research Service, Department of Agriculture - 1980
Combined assets of 5,795 farmer marketing and supply cooperatives amounted to $18.6 billion at the close of fiscal year …
Persistent link: https://www.econbiz.de/10010909588
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The Seed Industry for Dryland Crops in Eastern Kenya
Muhammad, Lutta; Njoroge, Kiarie; Bett, Charles; … - Centro Internacional de Mejoramiento de Maíz y Trigo … - 2003
marketing systems have contributed significantly to increased agricultural production and food security in Kenya. However, these …
Persistent link: https://www.econbiz.de/10008518994
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The impact of values on consumer behaviour
Eibel-Spanyi, Katalin; Hofmeister-Toth, Agnes - In: International Journal of Economics and Business Research 5 (2013) 4, pp. 400-419
examined and compared values of undergraduate university students in Hungary to those of students in Connecticut, USA. We … questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …
Persistent link: https://www.econbiz.de/10010669649
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Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
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What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
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Member segmentation of vacation travel club: price sensitivity and member status
Ferns, Bo Hu; Feng, Ruomei; So, Siu-Ian; Morrison, … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 284-305
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
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Financial and alternative choices in personal transportation habits
Smith, Alan D. - In: International Journal of Electronic Finance 4 (2010) 3, pp. 236-268
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
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Ostdeutsche Hersteller : verbessertes Marketing - aber immer noch geringe Präsenz auf Westmärkten
Nassua, Thomas - In: ifo Dresden berichtet 02 (1995) 06, pp. 19-23
Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen …
Persistent link: https://www.econbiz.de/10005037246
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Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers
Piercy, Nigel; Lane, Nikala - In: Journal of Business Ethics 72 (2007) 1, pp. 87-102
While ethical and moral issues have been widely considered in the general areas of marketing and sales, similar …
Persistent link: https://www.econbiz.de/10005719565
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Codes of Finance: Engineering Derivatives in a Global Bank
Lépinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011093940