Narrow search
Showing 1 - 10 of 9,850
Cover Image
Global pharmaceutical pricing strategies: profit implications of price discounting
Longo, Christopher J. - In: International Journal of Economics and Business Research 2 (2010) 6, pp. 447-460
Global pharmaceutical pricing strategies have been debated in published literature; however, these debates have not accounted for the differences in elasticity of demand between the public, private and cash paying markets. A mathematical model is presented that explores several plausible...
Persistent link: https://www.econbiz.de/10008755174
Cover Image
Socio-economic significance and characteristic features of pharmacy
Tischenko Aleksandr N.; Dorovsky Oleksandr V. - In: The Problems of Economy (2013) 3, pp. 13-20
The article considers main factors indicative of significance of the world pharmaceutical industry in the global economy. It shows the total volume of the world pharmaceutical market and regional structure of the world pharmaceutical production. It marks out the leading role of pharmacy in the...
Persistent link: https://www.econbiz.de/10010855971
Cover Image
СОЦИАЛЬНО-ЭКОНОМИЧЕСКОЕ ЗНАЧЕНИЕ И ХАРАКТЕРНЫЕ ЧЕРТЫ ФАРМАЦИИ
НИКОЛАЕВИЧ, ТИЩЕНКО АЛЕКСАНДР; … - In: Проблемы экономики (2013) 3, pp. 13-20
В статье рассмотрены основные факторы, свидетельствующие о значении мировой фармацевтической отрасли в глобальной экономике. Показаны общий объем мирового...
Persistent link: https://www.econbiz.de/10011226478
Cover Image
Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 215-237
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
Cover Image
What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Dunn, Gregory; Baloglu, Seyhmus; Annaraud, Katerina; … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 344-362
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
Cover Image
Member segmentation of vacation travel club: price sensitivity and member status
Ferns, Bo Hu; Feng, Ruomei; So, Siu-Ian; Morrison, … - In: International Journal of Revenue Management 4 (2010) 3/4, pp. 284-305
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
Cover Image
Financial and alternative choices in personal transportation habits
Smith, Alan D. - In: International Journal of Electronic Finance 4 (2010) 3, pp. 236-268
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
Cover Image
Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …
Persistent link: https://www.econbiz.de/10005288605
Cover Image
Medical Students' Exposure to and Attitudes about the Pharmaceutical Industry: A Systematic Review
Austad, Kirsten E; Avorn, Jerry; Kesselheim, Aaron S - eSocialSciences - 2011
students’ exposure to pharmaceutical marketing, their attitudes about marketing practices, relationships with industry, and …
Persistent link: https://www.econbiz.de/10009323690
Cover Image
Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), … - 2007
marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …
Persistent link: https://www.econbiz.de/10010837584