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Of the two dimensions of creativity, novelty and meaningfulness, the importance of novelty is mixed in empirical … value which in turn, impacts consumers' attitude whereas meaningfulness influences attitude by affecting utilitarian value …
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In this paper, we attempt to characterize parametric families of functions such that the statement “a function is an element of the parametric family” is meaningful with respect to a given scale of measurement (a statement is said to be meaningful if its truth or falsity is unchanged when...
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[ES] El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo...
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'gaming the system' can also mean generally transforming a system with productive purposes into one whose purpose is enjoyment …
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SMS sent in response to programmes, advertising and television competitions are currently an important source of income for mobile phone operators, television chains and producers. This present work aims to analyse the role of the attitude and individual-media variables which encourage...
Persistent link: https://www.econbiz.de/10008764325
We use the popular television show <i>Mad Money</i>, hosted by Jim Cramer, to test theories of attention and limits to … arbitrage. Stock recommendations on <i>Mad Money</i> constitute attention shocks to a large audience of individual traders. We … a direct measure of attention, we find that the overnight return is strongest when high-income viewership is high. We …
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