This paper deals with the concept of happiness in economics. Of late there has come into life a branch of <italic>happiness economics</italic> and it is this field that will be our concern. Actually, not only economists are interested in quantifications of happiness but also researchers in other disciplines....

В статье рассматривается проблема эмпирической верификации постулатов экономической науки. Анализируется проблема «ф-уклона» в современной экономической...

The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior...

Much research on economic behavior has been devoted to demonstrating deviations from standard economic theories. Such descriptive research has proven invaluable in showing that systematic violations of the norm occur frequently in human decision making. Here, we advocate a shift to a more...

This paper aims to provide evidence supporting the following: that recent theoretical, empirical and methodological advances in microeconomics are decisive to the progress of marketing science. That such a notion is not yet mainstream and uncontroversial, we contend, is more due to insufficient...