Amaldoss, Wilfred; Jain, Sanjay - In: Management Science 51 (2005) 10, pp. 1449-1466
Consumers purchase conspicuous goods to satisfy not only material needs but also social needs such as prestige. In an attempt to meet these social needs, producers of conspicuous goods like cars, perfumes, and watches, highlight the exclusivity of their products. In this paper, we propose a...