The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …

In todayÕs rapidly changing sales environment, successful salespeople must acquire skills that give them a competitive … offered as one critical skill that will allow salespeople to guide their behavior and think in ways that can enhance their …

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

Marketing performance management has been one of the most prominent streams in recent marketing research and practice …. Concepts such as marketing metrics and marketing performance management systems have been advanced, together with holistic … models to measuring and managing performance of the marketing process. Nevertheless, these advancements envisage …

Animal diseases such as bovine spongiform encephalopathy (BSE) are a threat to the animal product marketing sector and …, market prices, welfare), level of analysis (geographically, marketing phase) and proposed policy alternatives all influence …