Showing 1 - 10 of 5,566
stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review … a new brand management paradigm: one that takes not only company-initiated but also stakeholder-initiated brand …
Persistent link: https://www.econbiz.de/10010666026
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
, this theory not only analyses the positive impact on the shareholder value in detail but also the origin and development of … as for the stakeholder groups 'customers' and 'employees' will be explained. …
Persistent link: https://www.econbiz.de/10009353075
While it is developing rapidly throughout Germany, bioenergy provision is open to different development opportunities …
Persistent link: https://www.econbiz.de/10010997175
This paper is the third in a series of four that is directed at understanding and assessing stakeholder theory for the … purposes of business ethics. It addresses the suitability and viability of the theory, rejecting objections of a moral and … approach, but accepting that implementation problems require limiting both the number of groupings admitted to stakeholder …
Persistent link: https://www.econbiz.de/10005719739
The increased promotion of energy production from biomass on European and national level leads to land use conflicts on regional and local level. These conflicts appear usually in the legal planning processes during the construction of biogas plants. Whereas the steering possibilities for...
Persistent link: https://www.econbiz.de/10011266697
The architecture of governance structures for renewable energies in Germany is characterized by a duality of economic …Die Architektur der Governance-Strukturen für erneuerbare Energien in Deutschland ist durch eine Dualität von …
Persistent link: https://www.econbiz.de/10011266712
Die Energiewende und der Ausbau der erneuerbaren Energien in Deutschland befinden sich an einem Punkt, an dem neben den …The 'Energiewende' (energy transition) and the expansion of renewable energies in Germany is at a point, where, beside …
Persistent link: https://www.econbiz.de/10011266725
Die Energiewende und der Ausbau der erneuerbaren Energien in Deutschland befinden sich an einem Punkt, an dem neben den …The 'Energiewende' (energy transition) and the expansion of renewable energies in Germany is at a point, where, beside …
Persistent link: https://www.econbiz.de/10011266740
This paper proposes a new framework for studying the effects of monetary policy on business investment. Important ambiguities with the modeling of investment dynamics and interactions between real and financial decisions suggest modeling investment spending as a VAR. Based on a panel of...
Persistent link: https://www.econbiz.de/10005083170