This paper links findings from research on different age types to branding literature, and adds insight into how to rejuvenate a brand through the use of endorsers in advertisements. The article addresses the yet under-represented value of demographic characteristics of endorsers in affecting...

This paper investigates the effects of brand misconduct on a consumer-brand relationship. Brand misconduct describes a brand's behavior that disappoints consumers' expectations of the brand, for example the alleged use of child labor in soccer ball factories contracted by Adidas, Nike and Puma....

We derive an expression for the wavenumber- and frequency-dependent diffusion coefficient of a system of interacting Brownian particles with direct and hydrodynamic interactions. The expression is valid to first order in the volume fraction occupied by particles and provides a suitable starting...

Innovation networks that aim at the joint development of products, services or processes represent a particular form of inter-organizational business networks. In order to yield useful results from these collaborations, networks need to be managed thoroughly. By appointing a dedicated network...

Innovation literature reports high failure rates for innovations, ranging from 50% to 90%. Hence, most new products fail as they are rejected by consumers due to their resistance to innovation, indicating that innovations remain a critical challenge for managers. In order to expand our current...

Customer co-creation is a phenomenon, whose relevance for innovative technology-based services (TBS) has been acknowledged both by scientific and management practice. However, empirical research on this topic is scarce. Above all others, the lack of a good metric for this construct to establish...