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role of customer satisfaction, trust and commitment in the formation and enhancement of long-term customer relationships …-agency sector. Our findings indicate that customer satisfaction, trust and commitment all play a significant role in the building …
Persistent link: https://www.econbiz.de/10010757470
development of organised food and grocery retail formats in India. But, this sector is predominantly (99.2 percent) dominated by … retention of loyal customers in this fierce competition. The paradigm shift in marketing practices from the traditional …, Trust, Commitment, Communication on Relationship Strength which further explore the affect on attitudinal outcomes like …
Persistent link: https://www.econbiz.de/10011137535
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
maintain market share. Increasing the number of banks led, on the one hand to increased competition, and on the other hand has … increased standards that banks must meet to gain a net advantage in this area. Competition between banks is a factor that …
Persistent link: https://www.econbiz.de/10010733845
approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it … is the case in other sectors. The rise in number and variety of shopping units that operate in the retail market drives … operating in retail food sector. In order to achieve this, firstly the qualifications that constitute customer satisfaction …
Persistent link: https://www.econbiz.de/10010914926
Beschäftigten erweitern: Im Zeitraum von etwa drei Jahren könnte der Einzelhandel mit einer liberalisierungsbedingten …
Persistent link: https://www.econbiz.de/10005014285
The Commitment–Trust theory (Morgan & Hunt, 1994) and the F-PEC scale of family influence (Astrachan, Klein, & Smyrnios … relationship. The model confirmed the Commitment–Trust theory, though family influence on trust was very limited. Expansion of the …
Persistent link: https://www.econbiz.de/10010931709
Internet banking is one of the most upcoming phenomena which is helping banking sector's growth in India. With changing patterns of consumer behaviour and the increasing use of technology in the delivery of banking services in India, there is a need to understand consumers' perspective towards...
Persistent link: https://www.econbiz.de/10010884867
This paper proposes a research framework to conduct comparative studies of service quality and consumer satisfaction between two bordering cities. Through interviewing one city’s consumers about their consumption experiences in some selected services in both cities, we use the structural...
Persistent link: https://www.econbiz.de/10010950481
Persistent link: https://www.econbiz.de/10005680451