This paper reports on a market segmentation of eco-oriented wood furniture consumers. An Engel-Blackwell-Kollat (EBK) model of purchase decisions was combined with conjoint analysis to gather individual characteristics on information search, purchase assessment and choice. The eco-oriented...

This paper reports on a market segmentation of eco-oriented wood furniture consumers. An Engel-Blackwell-Kollat (EBK) model of purchase decisions was combined with conjoint analysis to gather individual characteristics on information search, purchase assessment and choice. The eco-oriented...

In the past few years, various quality standards and quality systems have been attempted for the improvement of the products and services in our lives. One such quality tool which has the ability to generate creative and novel solutions is Quality Function Deployment (QFD). This paper presents a...

In the past few years, various quality standards and quality systems have been attempted for the improvement of the products and services in our lives. One such quality tool which has the ability to generate creative and novel solutions is Quality Function Deployment (QFD). This paper presents a...

Today, organizations must adapt to the new realities of the environment in which they operate, and their efforts must be increasingly more oriented towards identifying the factors that influence consumer behavior, in particular economic, social and psychological aspects. When consumers are...

Brands are an integral part of today’s marketplace. The area of brand equity has received significant research attention in recent years. The fields of brand and innovation management are strongly interrelated. Innovation plays a significant role in establishing brand equity. Strong brands are...

Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks represent a great platform for gradual emergence...

The psycho-sensorial value is a specific, complex and determinant concept of the food products that is reflected by means of psycho-sensorial properties such as: shape, size, aspect, colour, taste, smell, fragrance, bouquet, density, clarity. The assessment of these properties by the consumers...

This paper aims to analyze the correlations between the components of brand loyalty – brand repurchase intention and brand recommend intention – and consumer purchase involvement, which is reflected by the degree to which consumers seek information about different brands and compare them...