Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

verändern, die größten Erfolgsaussichten. Die empirische Er-mittlung einer Lebensstil-Typologie des Ernährungsverhaltens liefert … Erkenntnisse bezüglich der Beeinflussung des Verhaltens und der Motivation zu einer gesunden Lebensführung.Die Lebensstil …

für eine gelungene Arbeitsmarktintegration genannt. Es gibt daher je nach Problemlage und Zielgruppe unterschiedliche … regionale Heterogenität der Umsetzung betrachtet. Den Schwerpunkt bildet dabei die Analyse der Zielgruppe der Maßnahme, die sich …