Wójcik-Mazur, Agnieszka; Wieczorek, Karina - In: Polish Journal of Management Studies 6 (2012) 1, pp. 196-205
The subject of this publication is the problem of distribution management, exemplified by Company X. The process has been defined by analysing the conditions necessary to satisfy prospects’ needs and create the market position of a business entity. The paper focuses on the basic features of...