Verworn, Birgit; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 1999
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called fuzzy front end of innovation. In this paper we discuss if process … innovation process is briefly summarized and findings applied to the fuzzy front end. Due to high uncertainties with a wide range …