Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to...

The aim of this study was to explore the relationship between the perceived symbolic meanings of money and materialism. The population of the study consisted of individuals over the age of 19 living in Eskişehir (Turkey) city center. The study used the convenience sampling method, a non...

El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además de ofrecer información relevante del vendedor (comunicación comercial), comiencen a incluir herramientas de interacción online donde los consumidores comparten sus...

Wood finishing relates to the process of embellishing or protecting the surface of the wood. The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional...

The main goal of our marketing research is to review the status of the Moscow wholesale market meat delicacies imported in 2003. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the...

The main goal of our marketing research is to review the status of the Moscow wholesale market of raw sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert...

The aim of our study is to review the marketing status of the Moscow wholesale market "crab sticks" in 2001. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of the expert group, the...

Essential for any organization is the problem of allocating scarce resources to achieve competitive advantage. To provide solutions to this problem, you must identify competitive opportunities that the company should provide to be competitive and to achieve financial success. These opportunities...

The main goal of our marketing research is to review the status of the Moscow wholesale market of imported meat deli sausages in 2002. The study is based on the method of the expert survey, a method that includes: selection of experts survey form, the definition of the structure and strength of...

The main goal of our marketing research is to obtain an overview of the status of the Moscow wholesale market meat delicacies in 2001. The study was laid expert method, which includes: choice of the form the survey of experts, the definition of the structure and strength of the expert group, the...