ATAGAN, Gulsah; YUKCU, Suleyman - In: Ege Academic Review 13 (2013) 1, pp. 1-9
The basic characteristic of packing is to protect the product from external factors while the product is delivering to consumers. However, recently packing has become an indispensable aspect of marketing. Because, packing is considered as a silent dealer which directly reaches consumers. Packing...