Showing 1 - 10 of 37
This report characterizes the regulation of energy markets in general and focuses on the electricity and natural gas markets of Québec. Markets are regulated if they are deemed to represent natural monopoly situations or if unregulated firms would not take into account externalities that they...
Persistent link: https://www.econbiz.de/10005079355
Ce rapport aborde la question de la réglementation des marchés de l'énergie en général en mettant l'accent sur les marchés de l'électricité et du gaz naturel. On réglemente des marchés si l'on juge qu'ils représentent des situations de monopole naturel ou si l'on a des raisons de...
Persistent link: https://www.econbiz.de/10005079356
Persistent link: https://www.econbiz.de/10009215536
In this article I analyze the consequences of advertising in the children’s breakfast cereal market. I take advantage of the prohibition on advertising directed at children in the province of Quebec to examine the nature of advertising and to determine whether the restriction hinders...
Persistent link: https://www.econbiz.de/10005834279
There is a strong negative relationship between economic development and HIV/AIDS prevalence throughout the world. However in Sub-Saharan Africa where the epidemic is worst, this relationship does not hold. Some of the wealthier countries in this region have some of the highest rates of HIV/AIDS...
Persistent link: https://www.econbiz.de/10005100884
This paper takes advantage of the ban on advertising directed at children in the province of Quebec to study the effect of advertising in the children's breakfast cereal industry. Advertising is viewed alternatively as anti-competitive, if it increases brand loyalty, or as pro-competitive, if it...
Persistent link: https://www.econbiz.de/10005100981
Many heavily advertised consumer products are both well established and have no obvious quality variation. A signaling explanation for advertising in these product categories is therefore not compelling. In this paper we develop a model of firm advertising based on the notion that consumer...
Persistent link: https://www.econbiz.de/10005101086
Many advertised products are established and have little quality variation. For these products advertising signaling explanations are unconvincing. We develop a coordination model of advertising with consumers observing ads probabilistically and never observing advertising levels. Consumers who...
Persistent link: https://www.econbiz.de/10005679364
In this paper we model the market for a homogeneous good and examine the role of information in determining market outcomes. Unlike in Baye and Morgan (2001) where consumers can only learn about the prices charged by different firms by subscribing to an information intermediary’s service, we...
Persistent link: https://www.econbiz.de/10005651480
We develop a model that endogenizes both advertising format ads with or without celebrity endorsements and the endorsement fee. Marketing studies suggest that celebrities enhance brand recall and perception of product value. In our model, ads featuring celebrities occur when the product market...
Persistent link: https://www.econbiz.de/10010713839