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the industry in Malaysia. Research limitations/implications – The response rate of 60 per cent for this study is …
Persistent link: https://www.econbiz.de/10010610896
This paper investigates the impact of language choice in a brand name on consumer’s response. This was measured based … on three different language based brand names in the same product category (coffee). The brand names were Aik Cheong …, Kopimas, and Power Root, representing Chinese, Malay, and English language respectively. Speech Accommodation Theory (SAT) is …
Persistent link: https://www.econbiz.de/10010638826
This paper investigates the impact of language choice in a brand name on consumer’s response. This was measured based … on three different language based brand names in the same product category (coffee). The brand names were Aik Cheong …, Kopimas, and Power Root, representing Chinese, Malay, and English language respectively. Speech Accommodation Theory (SAT) is …
Persistent link: https://www.econbiz.de/10010640634
Persistent link: https://www.econbiz.de/10005013145
diesbezüglicher Erfahrungender chemischen Industrie in Südkorea, Malaysia und Chile. Auf Grundlage einer umfassenden Literaturanalyse …
Persistent link: https://www.econbiz.de/10008791378
Persistent link: https://www.econbiz.de/10008677628
) intensity in ASEAN5 countries, namely Malaysia, Indonesia, Philippines, Singapore and Thailand, plus 3 countries such as China …
Persistent link: https://www.econbiz.de/10005078538
Indonesia, Malaysia, South Korea, and Thailand continue to perform unsatisfactorily today, ten years after 1997 Asian …
Persistent link: https://www.econbiz.de/10005086259
Rapid demographic ageing is a growing public health issue in many low- and middle-income countries (LAMICs). Mild cognitive impairment (MCI) is a construct frequently used to define groups of people who may be at risk of developing dementia, crucial for targeting preventative interventions....
Persistent link: https://www.econbiz.de/10010535382
and bond issuance in Malaysia and Korea. Using vector autoregressive models (VARs) and variance decomposition techniques …, stock returns have significantly influenced the bond issuance (instead of equity issuance) in Malaysia. The findings seem to …
Persistent link: https://www.econbiz.de/10008742988