emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year …

In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the …

reputation of the respective members. Although Romania started to invest in this long-term process in 1996, the promotional … actions have lacked coordination and efficiency. The Romania’s country image is insufficiently shaped and the Country Brand … way to improve Romania’s image by spreading humor in the virtual space, should show all actors responsible that there may …

purchase advertising in order to increase their market shares. The model aims to evaluate the general equilibrium consequences … of such a behaviour. It analyses the eects of a taxation of advertising on demand for the nal good, on working time and … on individual well-being. We conclude that, unless the direct eects of advertising on utility are strong, a positive tax …

advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes … toward social media advertising on their ad clicking and online buying behaviors. To meet the objectives of the current study …. Results reveal four factors of consumer beliefs about social media advertising. However, only two dimensions i.e. information …

This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market … for Romanian advertising markets, assessing their maturity with regards to multi-channel development. …