Rawashdeh, Awni - In: Far East Journal of Psychology and Business 12 No 3 Paper 1 September (2013) 1, pp. 1-11
Over the past few years, firms around the world have implemented customer relationship management (CRM) systems to have a “end-to-end” integrated systems. While Millions of dollars are being spent on software, hardware and CRM personnel. In spite of investment in “CRM”, uses are still...
