Gudmundsson, Sveinn Vidar; Boer, Evert R de; Lechner, … - In: Journal of Air Transport Management 8 (2002) 6, pp. 409-417
Forming branded alliances has become a common strategy in the airline industry. These can be defined as ‘multilateral alliances’ as opposed to bilateral alliances. Limited attention has been paid to assessing the impact of multilateral alliances on complex sub-networks, such as...