Laat, Eric de; Douven, Rudy; Mot, Esther; Windmeijer, F. - Centraal Planbureau (CPB), Government of the Netherlands - 2004
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for pharmaceuticals by pharmaceutical companies.
Promotion can be beneficial for society as a means of providing information, but it can also be harmful in the sense that it lowers...