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This study contributes to the setting/industry specific metrics vs. the SERVQUAL metric debate. It also revisits the causality of relationships between customer loyalty dimensions and the effects of customer satisfaction on the latter. Evidence drawn from Greek banking, was analysed under a...
Persistent link: https://www.econbiz.de/10010668988
This study examines overall satisfaction effects on individual loyalty dimensions and causal relationships between the latter. Between the statistically significant effect estimates of satisfaction on loyalty dimensions the strongest was the one on 'word-of-mouth' followed by that on 'retention...
Persistent link: https://www.econbiz.de/10010691802
The twin objective of this study was to expose perceived entrepreneurial personality traits and examine their interrelationships with the reported own personality traits of respondents. The study drew evidence from a population of business students in Greece and was undertaken under the lights...
Persistent link: https://www.econbiz.de/10010760051