Block, Joern; Kohn, Karsten; Miller, Danny; Ullrich, Katrin - In: Small Business Economics 44 (2015) 1, pp. 37-54
Many start-ups chose to compete with incumbent firms using one of two generic strategies: cost leadership or differentiation. Our study demonstrates how this choice depends on whether the start-up was founded out of necessity. Our results, based on a representative data set of 4,568 German...