The economic, social andenvironmental undesirable impact of theexisting development pattern pushes to theadoption and use of a new developmentparadigm that of sustainabledevelopment. This paper intends tosubstantiate how the marketing can helpthe sustainable development. It beginswith the...

This study investigates the relationship between environmental concern, environmental effort and their impact on company performance. Results based on survey data from sixty companies indicate that there is a positive correlation between environmental concern and effort. In addition, positive...

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely...

The consumers, today, are becoming increasingly conscious of environmental issues. This has a positive impact on their attitude towards the eco-friendly companies and products. However, the level of environmental consciousness in emerging economies like India is unknown. This study gives an...

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of...

In the competitive marketing environment, products serve almost equal utility and functionality, necessitating for the consumers to undergo complex decision making. A varied set of parameters such as price, quality, design and energy efficiency are therefore applied to facilitate comparison...

Indonesia launched Jampersal in 2011, a nationwide program to accelerate the reduction of maternal and newborn deaths. The program was financed by central government revenues and provided free and comprehensive maternal and neonatal care with an emphasis on promoting institutional deliveries....

Vietnam has adopted effective policies and measures to accelerate its economic growth rate and reduce poverty while sustaining economic reform, and trying to achieve goals and targets that are set in the Five-year Socio-economic Development Plan 2001–05. The annual progress report, named...