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This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand value formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as well as the...
Persistent link: https://www.econbiz.de/10010775427
Departing from the true process of translatio studii that we can find in the own roots of the connection established between philosophy and nature in the bosom of the XIIIth century European thought through the introduction in Paris via the Arabic Spain of works of Aristotle such as Physics,...
Persistent link: https://www.econbiz.de/10011209955
We compute the analytic expression of the probability distributions FAEX,+ and FAEX,− of the normalized positive and negative AEX (Netherlands) index daily returns r(t). Furthermore, we define the α re-scaled AEX daily index positive returns r(t)α and negative returns (−r(t))α, which we...
Persistent link: https://www.econbiz.de/10011057223