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Experimental Treatments in Marketing: Experiment Variables
NASTASE, Dan - In: Romanian Statistical Review Supplement 60 (2012) 2, pp. 333-335
Marketing experiment is a set of operations, performed in a well defined and controlled environment, in which …
Persistent link: https://www.econbiz.de/10010596196
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Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2003
associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study …. Results show that signal increase price effect and that, contrary to usual expectations, it increase by rejection because the … price is too high. Asymmetric effect for a positive devation from the reference price is also not validated. …
Persistent link: https://www.econbiz.de/10010708747
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Etude de l'effet de signal de la promotion sur l'acceptation d'achat d'un produit de grande consommation.
Desmet, Pierre - Université Paris-Dauphine
associated with a price discount. An individual utility model is used to analyse empirical data from Gabor & Granger study …. Results show that signal increase price effect and that, contrary to usual expectations, it increase by rejection because the … price is too high. Asymmetric effect for a positive devation from the reference price is also not validated. …
Persistent link: https://www.econbiz.de/10008924653
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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 67 (2014) 9, pp. 1912-1920
chronic desire for rarity (CR) moderates the typically hypothesized negative main effect of price on demand and may cause a … positive main effect of price on luxury brand choice across a relevant range of price-points. These findings confirm the …
Persistent link: https://www.econbiz.de/10011050021
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СИСТЕМА НАЛОГОВОЙ БЕЗОПАСНОСТИ И РАЗВИТИЕ ЕЕ НОРМАТИВНО-ПРАВОВОГО ОБЕСПЕЧЕНИЯ
ЧЕЛЫШЕВА Э.А. - In: TERRA ECONOMICUS 8 (2010) 3, pp. 31-37
Экономическая наука нуждается в скорейшем формировании и дальнейшем развитии концепции налоговой безопасности на уровне государства, хозяйствующего субъекта...
Persistent link: https://www.econbiz.de/10011218223
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When Cards and ATM’s are the only choice: A fortnight in Cyprus with no banking system, nor trust
Efthymiou, Leonidas; Michael, Sophia - Volkswirtschaftliche Fakultät, … - 2013
The aim of this article is to offer some insights into the remarkable happenings that occurred in Cyprus during a two-week period (15 March – 28 March 2013) when the country was left with no banking system, subsisting solely on ATMs and cards. At the same time, we aim to provide some new...
Persistent link: https://www.econbiz.de/10011261105
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Portfolio Choice for Increases in Risk and Prudence Revisited
Ryu, Suyeol; Kim, Iltae - In: Journal of Economics 86 (2005) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10005810084
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Economic Policies and Agricultural Incentives: The Philippine Case
David, Cristina C. - Philippine Institute for Development Studies (PIDS), … - 1995
Despite implementation of structural adjustment programs, the agriculture sector has been continuously exhibiting a dismal performance. This paper analyzes the impact of economic policies on agricultural incentives from 1960-1992. Public expenditures for agricultural support services are also...
Persistent link: https://www.econbiz.de/10005685798
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Renewable energy in a competitive electricity market
Porter, David; Steen, Nicola - In: Renewable Energy 9 (1996) 1, pp. 1120-1123
The UK Government's energy policy is for competitive markets not only to deliver lower prices (they have succeeded) but to play a role in securing environmental improvements (reduction of greenhouse and other gases) and diversity, for long-term fuel security. The Government is pursuing its goal...
Persistent link: https://www.econbiz.de/10010805333
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Workplace Parking Levies: The answer to funding large scale local transport improvements in the UK?
Dale, Simon; Frost, Matthew; Ison, Stephen; Warren, Peter - In: Research in Transportation Economics 48 (2014) C, pp. 410-421
Parking Levy scheme (WPL). This scheme intends to allocate the revenue raised to fund (amongst other things) two new tram …
Persistent link: https://www.econbiz.de/10011115787