In dem Buch "Direct Marketing in Japan" geht es um das japanische Distributionssystem und seiner Komplexität und … des Direktmarketing in Japan und die wichtigsten Marketinginstrumente wie Preispolitik, Produkt- und Sortimentspolitik …, Standort- und Absatzwegepolitik. Herausgegeben von Dodwell Marketing Marketingins 1st edition in Tokyo 1990 mit 158 Seiten …

One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a …

The importance of direct marketing for high quality farm products has increased during the past few years. This paper … analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a …

. From the viewpoint of classic marketing-which developed on the basis of American experience in the field of fast moving … consumer goods-it is no surprise that Direct Marketing was considered a sort of minor discipline, tactical and not strategic …, CRM is not a technology, but a new market-oriented strategy at the service of marketing, sales and communication. …