Wei, Yujie; Li, Zhiyuan; Burton, James; Haynes, Joel - In: Management Research Review 36 (2013) 1, pp. 50-65
making process in China. Moreover, there are significant regional differences of Chinese consumers in terms of relationship … and south of mainland China. Design/methodology/approach – Based on previous research and relationship marketing theories … collected from two cities of China using survey method. Findings – Regional differences exist between the two groups of Chinese …