Purpose – This research paper studies how the strategy of repositioning enables marketers to communicate CSR as their … through corporate brand repositioning when CSR is the differentiating factor. The purpose of this paper is to answer the … repositioning when CSR is the differentiating factor? The two research objectives were: 1. to build a model, which describes the …

measures to enhance and promote corporate social responsibility in SMEs. Corporate social responsibility (CSR) has taken on a …

Annexes A-D of the report, "Possible Role of the MIF in the Area of Corporate Social Responsibility (CSR)" addressing … the importance of CSR in creating business value, competitiveness, and access to markets for small and medium sized …

Awareness of corporate social responsibility (CSR) practices is relatively new in emerging markets such as Romania … that CSR behaviour is driven both by multinationals and local companies, with civil society and legislation playing an …

Corporate social responsibility (CSR) has become such an important concept that in some situations, it is soon to be … example of CSR is the growing implementation green buildings, which are not only environmentally friendly, but also using the … this article, detailed aspects of CSR-based initiatives are intertwined with corporate culture, transparency, lack of trust …

methodology of stakeholder theory and corporate strategies; b) explaining the role of stakeholder theory in managing legitimacy … research into managing legitimacy strategies. The understanding of the nature of legitimating strategies and knowing the role …

and overall welfare as a CSR strategy. The results show that HEI performance indicators are correlated with CSR and …