Stieglitz, Stefan; Dang-Xuan, Linh; Bruns, Axel; … - In: Business & Information Systems Engineering 6 (2014) 2, pp. 89-96
In this contribution, we introduce “social media analytics” (SMA) as an emerging interdisciplinary research field that, in our view, will have a significant impact on social media-related future research from across different academic disciplines. Despite a number of challenges, we argue...