The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

Examines the productivity performance of the wholesale and retail trade sectors in light of their significant contribution to Australia’s record productivity performance in the 1990s. Fundamental changes in the nature and operations of wholesale trade, in particular, have brought marked...

As the price competition gets fiercer among the large discount stores recently, there have been many changes in the market, such as the market expansions through M&A and super supermarket (SSM) business models. A new business model for the large discount stores and its efficient operation is...

We study the determinants of sensitivity to the promotional activities of temporary price reductions, displays, and feature advertisements. Both the theoretical and empirical literatures on price promotions suggest that retailer competition and the demographic composition of the shopping...

La Molina is a Tuscan company specialized in handcrafted chocolate.The company was created about ten years ago as the result of aclear project: realize a small world around chocolate. The mission is tocreate highest quality products with a great visual impact. The retailstrategy involves Italy,...

A series of studies identifies that consumers hold beliefs about how retailers organize product displays in stores. These beliefs do not reflect reality, but consumers pervasively use them even when discredited. Study 1 finds that consumers believe popular products are placed on middle shelves,...

In a recent article, Broniarczyk et al. (1998) report an interesting finding that the availability of consumers’ most preferred alternative in an assortment positively influences their perceptions of assortment size. This finding points to the impact of a hitherto unexplored retail strategic...

The main objective of this report is to describe a decision-support system for dynamic retail pricing and promotion planning. Our weekly demand model incorporates price, reference price effects, seasonality, article availability information, features, and discounts. Building on previous...

Purpose: The purpose of this research is (1) to describe the characteristics of a pop-up store in an international context, (2) to investigate the motives for its choice and (3) to analyse how it is managed. <br> Design/methodology/approach: A multiple-case study was adopted. Research was carried...