Showing 1 - 10 of 27
Persistent link: https://www.econbiz.de/10005348617
Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. We test this experience recommendation and show that it may be misleading in its general form. Valence of the outcome...
Persistent link: https://www.econbiz.de/10009323863
Consumers prefer larger assortments, despite the negative consequences associated with choosing from these sets. This article examines the role of psychological distance (temporal and geographical) in consumers’ assortment size decisions and rectifies contradicting hypotheses produced by...
Persistent link: https://www.econbiz.de/10010593147
Consumers often need to search for product information before making purchase decisions. We consider a tractable (continuous-time) model of gradual learning, in which consumers incur search costs to learn further product information, and update their expected utility of the product at each...
Persistent link: https://www.econbiz.de/10010990569
This paper examines the informational role of product ratings. We build a theoretical model in which ratings can help consumers figure out how much they would enjoy the product. In our model, a high average rating indicates a high product quality, whereas a high variance of ratings is associated...
Persistent link: https://www.econbiz.de/10010990573
Persistent link: https://www.econbiz.de/10009215559
Many scholars argue that content providers, when incentivized by ad revenue, are more likely to tailor their content to attract “eyeballs,” and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an...
Persistent link: https://www.econbiz.de/10009358874
Persistent link: https://www.econbiz.de/10010867884
A product often has many attributes. The seller of the product may choose whether to disclose these attributes to consumers before their purchase. How do multiple attributes of the product jointly determine the seller's disclosure incentives? I analyze this question by modeling a monopolist...
Persistent link: https://www.econbiz.de/10005103193
Persistent link: https://www.econbiz.de/10010597035