Sandner, Philipp G.; Block, Joern - In: Research Policy 40 (2011) 7, pp. 969-985
This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and...