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This article investigates the competition effects of supermarket food and non-food services using fluid milk as a case study. A simultaneous equation model for services and price competition is estimated with scanner data from 16 supermarket chains operating in six U.S. cities. Empirical results...
Persistent link: https://www.econbiz.de/10010914234
article examines the different ways in which modern marketing methods were introduced in Spain during the 1950s and the 1960s …. It demonstrates that marketing as both concept and practice faced fierce cultural resistance, manifest in the derided …
Persistent link: https://www.econbiz.de/10009221857
and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …
Persistent link: https://www.econbiz.de/10009353082
Traceability is helping retailers manage food safety risks and support product differentiation. This paper aims to investigate how traceability may be used to screen supplier for private labels dedicated provider pools. Retailers in the UK and Italy have several private label product lines and...
Persistent link: https://www.econbiz.de/10004964512
Although consumers value respect and expect to be respected by providing firms (Daskou et al., 2004) it appears that some industries (i.e., telecommunications as per Vittore (2001) fail to apply respect for the customer. In an effort to address the utility of recognising, appreciating and...
Persistent link: https://www.econbiz.de/10010700700
An important decision facing retailers is the level of price promotions or "sales" to have in their retail prices. In this paper, we consider the use of promotion-free (PF) retail pricing by stores selling durable products, where PF pricing means that the retailer does not use or advertise price...
Persistent link: https://www.econbiz.de/10008497217
receiver operating characteristic curve (AUC) are used to evaluate classifier performance. Using real-life data from an FMCG … retailer we show that future partial defection can be successfully predicted. Similar to direct-marketing applications, we find …
Persistent link: https://www.econbiz.de/10004982894
Individual Federal Trade Commission (FTC) cases invariably raise broad questions about consumers, markets, and effective enforcement policy. Recent consumer protection cases raise questions about information regulation. Horizontal merger enforcement has recently focused on retrospective analysis...
Persistent link: https://www.econbiz.de/10005701861
the marketing literature. Customers’ shopping value is multidimensional and consists of two dimensions, namely utilitarian …
Persistent link: https://www.econbiz.de/10010822334
Clearance pricing and end of season inventory management are challenging and important problems in retailing. Sales …
Persistent link: https://www.econbiz.de/10009191626