Girotra, Karan; Terwiesch, Christian; Ulrich, Karl T. - In: Management Science 56 (2010) 4, pp. 591-605
select a few for further development. We examine the effectiveness of two group structures for such tasks--the team structure … organizations seek, a few great ideas. We build a theory that relates organizational phenomena to four different variables that … ideas. We test this theory with an experiment. We find that groups organized in the hybrid structure are able to generate …