Increasingly, information technology (IT) is incorporated in products to make them 'smart' - to provide the user with improved information about and control over performance, greater automation, and enhanced features, functions, and capabilities. These product improvements - and one hopes the...

As companies rush into opening markets in Eastern Europe and elsewhere, and as suppliers everywhere introduce new products in existing markets, they need to decide which and how many versions of the product to offer at the time of market entry and how to change the product line over time. Given...

This paper analyzes the dynamic pricing decision of a monopolist marketing a new product or service whose consumption value increases with the expansion of the “network” of adopters. We characterize an optimal pricing strategy which maximizes the present value of the monopolist's profits,...

We consider the case of a monopolist supplying an improving durable product to a population that is heterogeneous in its valuation of product quality. In a two-period framework, we show that if consumers expect the product to improve in “present-value” terms, then intertemporal...

Every business enterprise touches and is touched by customers in different ways at different touchpoints: points of human, product, service, communication, spatial, and/or electronic interaction collectively constituting the interface between an enterprise and its customers. Like any good...