ROSCA, Constantin - In: Holistic Marketing Management Journal 2 (2012) 1, pp. 16-18
In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …