Shefrin, Hersh - In: Foundations and Trends(R) in Finance 4 (2010) 1–2, pp. 1-184
. Behavioral finance is the application of psychology to financial decision making and financial markets. Behavioralizing finance …Finance is in the midst of a paradigm shift, from a neoclassical based framework to a psychologically based framework … in behavioral finance, and identifies both its strengths and weaknesses. In doing so, it identifies possible directions …