Daskou, Sofia; Konstas, Despina D. - In: International Journal of Economics and Business Research 6 (2013) 4, pp. 400-410
Although consumers value respect and expect to be respected by providing firms (Daskou et al., 2004) it appears that some industries (i.e., telecommunications as per Vittore (2001) fail to apply respect for the customer. In an effort to address the utility of recognising, appreciating and...