The present study addresses the manners in which potential consumers react to and examine online marketing communication efforts, and how their perceptions influence various decisions. By drawing from theories of consumer behaviour, several variables are taken into consideration, a model...

Given the popularity of video games and the influences they may pose on individuals’ psychology and behavior, the present study analyses whether video game playing among university students can be correlated with traits associated with an entrepreneur’s profile, which may, in turn, lead to...

The adjustment and adaptation of the offer to the touristic demand, having strong influences one over the other, are essential conditions for tourism planning. In such a context tourism becomes creator of new working places in a number of activities, especially in hotel, changing the social...

This article is meant to reinterpret the balance equation of the Patrimony. Any book about the Foundations of Accountancy presents in the chapter “The Object of Accountancyâ€, the patrimonial equation mentioned above. We state the following affirmation: in the accountancy of a firm,...

The paper presents in the first part theoretical aspects regarding merchandise imports on one’s own account, on short term trade credit. In the second part it approaches a practical application of accounts related to merchandise imports on one’s own account, on short term trade credit....

The integration of inter-state relations and, ultimately, globalization imply the removal of some restrictions, the harmonization of certain regulations which would favor the development of trade exchanges, the expansion of multilateral cooperation, the transfer of technologies, the improvement...

The management of a business in the digital economy is based on a management process called digital management. Business in the digital economy integrates information technologies and communications within its activities and may be partially or totally electronic. Management of the business is...